Estytech was at BUSI EXPERIENCE!
The start of the World Cup wasn’t the only major event on 11 June 2026. In fact, here at Estytech, we had the pleasure of taking part in another unmissable event: the BUSI EXPERIENCE! Held at the Palais des Congrès in Mons, it was an event not to be missed for those keen to find out about the latest trends and market demands.
On the agenda: artificial intelligence, marketing, and sustainability. A day of exchange and learning for us.
Estytech at BUSI EXPERIENCEA morning packed with talks
In the morning, we were able to take part in several particularly interesting conferences, led by experts in the field:
- Estelle Ballot, author of the Podcast du Marketing (with no less than 2 million views!), shared her experience on the major trends that influence purchasing decisions in 2026. With the support of numerous studies and field data, his presentation provided us with a concrete insight into the evolution of consumer expectations.
Estelle Ballot, which presents "The new needs and behaviour of the consumer in 2026"- Myriam Schächtel, Senior Industry Manager for Technology at Google, presented us Gemini AI and its applications in the professional world. The opportunity to (re)-discover how IA-generative tools can support productivity, innovation and business development.
Myriam Schächtel, who presents "GOOGLE AI - GEMINI at the service of enterprise growth"- Michael Totta, web expert, informed us about the impact of AI agents on the web experience. He explained how the interactions between users and digital services are evolving, and why companies must now adapt their online presence to these new uses.
Michael Totta, who presents "Rethinking his conversion tunnel in the era of agents IA"- Fabrice Brion, who does not need an introduction, shared his feedback on the integration of artificial intelligence at I-Care. A very interesting presentation that reinforces our idea that AI can bring real added value to any company (and is even a necessity according to him).
Fabrice Brion, which presents "From data to decision: how I-Care deploys AI at the heart of operations and solutions"- Xavier Degraux, expert LinkedIn & Social Selling, delivered several practical tips to increase its visibility on LinkedIn in 2026.
Xavier Degraux, which presents "Establish an effective strategy and be visible on LinkedIn in 2026"Particularly enriching conferences that have allowed us to keep up to date on market developments, to enrich our expertise and to listen to the testimonies of several actors who are shaping the economy and innovation in Wallonia today. Only positive on our side!
Stands and networking
After a well-deserved (and rather hearty...) lunch, we made the most of the networking area and the various stands at the event.
We had the opportunity to exchange with other professionals, to strengthen some existing relationships and to discover innovative companies active in various sectors.
We leave with new ideas, new perspectives and above all the desire to continue to support companies in the automation of their processes with concrete solutions, useful and adapted to their needs.
Thank you to the organizers and speakers for this edition more than enriching!
